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Direct-to-Consumer Brand of the Year Award
For the brand that built its own customers, without a middleman
RecognisesCreativityBusiness growthDigital transformationCustomer serviceCommunity impact
RecognitionBusinessIndustry
About this category
The Direct-to-Consumer Brand of the Year Award recognises a brand that sells straight to its customers online and has built a following of its own.
The judges look for a distinctive product and story, clever marketing, a loyal community and growth that lasts.
Eligibility
Open to direct-to-consumer brands of any size, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on brand strength and community
- Marketing and customer acquisition
- Repeat purchase
- Growth
Qualitative criteria
- Clarity of vision and offer
- Reputation with customers and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Customer satisfaction and repeat business
- Jobs created or retained
Additional criteria
- Include figures for the last one to two years
- Examples of standout work and testimonials from customers or partners
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Put their name forward. It is free, and a few honest lines about why is enough to start. Save a draft and finish whenever it suits you.
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